Attention: Vibration
Radio can be pathetic. Stations all over the world sometimes act like old turtles, afraid to move on to 2012, 201X or even 2XXXs. Some broadcasters from this emotional medium must open their eyes to see that the majority of their listeners could be these old cat feeding ladies from the first floor.
6 radio stations grouped to cooperate with the leading Israeli online news website for their top of the hour news. On my radio projects, it is always a pleasure to work with stations that step to embrace onlinism instead of lamely scaredly losing it, trying to prove relevancy.
I thought we should also move on from using the old pips in the music, to something with a meaning to life today. Done.
Does vibration get your attention? Listen:
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